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Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co. ByAlfred Reckendrees. Munich: C. H. Beck, 2018. 400 pp. Illustrations, photographs, figures, tables, bibliography, notes, index. Cloth, / Rowena Olegario / Harvard Graduate School of Business Administration : Cambridge University Press / Business history review / 859-861 / 2019
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