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Can Social Media Listening Platforms' Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon's (Now Brandwatch Consumer Research's) AI-Driven Analyses / Hayes, Jameson L.; Britt, Brian C.; Evans, William; Rush, Stephen W.; Towery, Nathan A.; Adamson, Alyssa C. / M.E. Sharpe / Journal of advertising / 2021
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