| 1 |
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Managing Technological Innovation for the Next 25 Years
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00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
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| 2 |
|
New Products, New Solutions: Making Portfolio Management More Effective
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
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|
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| 3 |
|
Beanie Babies: A Case Study in the Engineering of a High-Involvement/Relationship Prone Brand
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
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| 4 |
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The Brand Report Card
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
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|
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| 5 |
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Building an Innovation Factory
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
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|
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| 6 |
|
Ernie: Four Years of Online Consulting
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 7 |
|
Organizational Learning: A Critical Component to New Product Development
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
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| 8 |
|
Cross-Functional Dynamics in New Product Development
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
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| 9 |
|
Book review(s)
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
1999
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| 10 |
|
Editorial(s)
|
00
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ELSEVIER SCIENCE PUBLISHING CO INC
|
1999
|
|
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|
