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Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands
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Kardes, F. R.; Cronley, M. L.; Kim, J.
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Lawrence Erlbaum Associates, Inc.
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2006
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2 |
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The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals Are Salient
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Lee, K.; Shavitt, S.
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Lawrence Erlbaum Associates, Inc.
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2006
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3 |
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Promotions Spontaneously Induce a Positive Evaluative Response
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Walker Naylor, R.; Raghunathan, R.; Ramanathan, S.
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Lawrence Erlbaum Associates, Inc.
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2006
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4 |
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Effects of Extreme-Priced Products on Consumer Reservation Prices
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Krishna, A.; Wagner, M.; Yoon, C.; Adaval, R.
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Lawrence Erlbaum Associates, Inc.
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2006
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5 |
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The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations
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Brunner, T. A.; Wanke, M.
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Lawrence Erlbaum Associates, Inc.
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2006
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6 |
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Let the Clips Fall Where They May
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Alba, J. W.
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Lawrence Erlbaum Associates, Inc.
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2006
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7 |
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EDITORIAL
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Maheswaran, D.
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Lawrence Erlbaum Associates, Inc.
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2006
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8 |
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Self-Presentational Effects in the Implicit Association Test
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Czellar, S.
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Lawrence Erlbaum Associates, Inc.
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2006
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9 |
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Images of Success and the Preference for Luxury Brands
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Mandel, N.; Petrova, P. K.; Cialdini, R. B.
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Lawrence Erlbaum Associates, Inc.
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2006
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10 |
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The 30-Sec Sale: Using Thin-Slice Judgments to Evaluate Sales Effectiveness
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Ambady, N.; Krabbenhoft, M. A.; Hogan, D.
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Lawrence Erlbaum Associates, Inc.
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2006
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