| 1 |
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Perceived needs and emotional responses to brands: A dual-process view
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Taute, H. A.; Peterson, J.; Sierra, J. J.
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Henry Stewart Publications
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2014
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| 2 |
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Managing Corporate Reputation: A Perspective on the Spanish Market
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Casado, A. M.; Pelaez, J. I.; Cardona, J.
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Henry Stewart Publications
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2014
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| 3 |
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Scale development and validation for measuring corporate brand associations
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Mann, B. J.; Ghuman, M. K.
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Henry Stewart Publications
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2014
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| 4 |
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Country-of-origin marketing: A list of typical strategies with examples
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Aichner, T.
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Henry Stewart Publications
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2014
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| 5 |
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The brand leadership: Scale development and validation
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Chang, Y.; Ko, Y. J.
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Henry Stewart Publications
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2014
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| 6 |
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Role of brand globalness in consumer evaluation of new product branding strategy
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Punyatoya, P.; Sadh, A.; Mishra, S. K.
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Henry Stewart Publications
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2014
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| 7 |
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How to use a sponsorship platform to support an international master brand strategy: The UniCredit UEFA champions league sponsorship
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Penna, D.; Guenzi, P.
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Henry Stewart Publications
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2014
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| 8 |
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What do best employer surveys reveal about employer branding and intention to apply?
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Saini, G. K.; Rai, P.; Chaudhary, M. K.
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Henry Stewart Publications
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2014
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| 9 |
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Towards the formation of consensus in the domain of co-branding: Current findings and future priorities
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Besharat, A.; Langan, R.
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Henry Stewart Publications
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2014
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| 10 |
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Is luxury compatible with sustainability? Luxury consumers’ viewpoint
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Kapferer, J. N.; Michaut-Denizeau, A.
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Henry Stewart Publications
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2014
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