21 |
|
Managing employer brand attributes to attract potential future leaders
|
Bonaiuto, M.; De Dominicis, S.; Illia, L.; Rodriguez-Canovas, B.; Lizzani, G.
|
Henry Stewart Publications
|
2013
|
|
|
22 |
|
Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation
|
Nedergaard, N.; Gyrd-Jones, R.
|
Henry Stewart Publications
|
2013
|
|
|
23 |
|
The organic view of the brand: A brand value co-creation model
|
Iglesias, O.; Ind, N.; Alfaro, M.
|
Henry Stewart Publications
|
2013
|
|
|
24 |
|
New brands diluting the personality of existing brands
|
Choy, M.; Kim, J. I.
|
Henry Stewart Publications
|
2013
|
|
|
25 |
|
Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities
|
van Rekom, J.; Berens, G.; van Halderen, M.
|
Henry Stewart Publications
|
2013
|
|
|
26 |
|
Positioning the corporate brand as sustainable: Leadership de rigueur
|
Joyce Stuart, H.
|
Henry Stewart Publications
|
2013
|
|
|
27 |
|
Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
|
Hennigs, N.; Wiedmann, K. P.; Behrens, S.; Klarmann, C.
|
Henry Stewart Publications
|
2013
|
|
|
28 |
|
Measuring brand image effects of flagship projects for place brands: The case of Hamburg
|
Zenker, S.; Beckmann, S. C.
|
Henry Stewart Publications
|
2013
|
|
|
29 |
|
Sustainability at Unilever: An interview with Lesley Thorne, Global Sustainability Manager
|
Mizera, S.
|
Henry Stewart Publications
|
2013
|
|
|
30 |
|
Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
|
Gyrd-Jones, R.; Merrilees, B.; Miller, D.
|
Henry Stewart Publications
|
2013
|
|
|