31 |
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Drawing the line between targeting and patronizing: how "vulnerable" are the vulnerable?
|
Wolburg, J. M.
|
Grayson Associates
|
2005
|
|
|
32 |
|
The evolution of customer loyalty strategy
|
Duffy, D. L.
|
Grayson Associates
|
2005
|
|
|
33 |
|
Purchasing pirated software: an initial examination of Chinese consumers
|
Wang, F.; Zhang, H.; Zang, H.; Ouyang, M.
|
Grayson Associates
|
2005
|
|
|
34 |
|
Shades of green: linking environmental locus of control and pro-environmental behaviors
|
Cleveland, M.; Kalamas, M.; Laroche, M.
|
Grayson Associates
|
2005
|
|
|
35 |
|
Global marketing of lifesaving drugs: an analogical model
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A. Mascarenhas, O.; Kesavan, R.; Bernacchi, M.
|
Grayson Associates
|
2005
|
|
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36 |
|
Pharmaceutical marketing on the internet: marketing techniques and customer profile
|
Gura?u, C. l.
|
Grayson Associates
|
2005
|
|
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37 |
|
Store visits and information sources among urban Chinese children
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Chan, K.
|
Grayson Associates
|
2005
|
|
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38 |
|
Our Byzantine heritage: consumption of the past and its experiential benefits
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Chronis, A.
|
Grayson Associates
|
2005
|
|
|
39 |
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A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better
|
Rotfeld, H. J.
|
Grayson Associates
|
2005
|
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