충남대학교 외국학술지지원센터

제한항목: 기사; 2012; M.E. Sharpe; M.E. Sharpe; M.E. Sharpe

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자료유형
- 기사 (48)
저자
- unknown (4)
- Adam, M.T.P.; Kramer, J.; Weinhardt, C. (1)
- Aljukhadar, M.; Senecal, S.; Daoust, C.-E. (1)
- Baek, H.; Ahn, J.; Choi, Y. (1)
- Baek, T.H.; Morimoto, M. (1)
- 더보기(20)
- more...더보기 취소
출판사
- M.E. Sharpe (34)
- ME Sharpe (10)
- M. E. Sharpe] (4)
발행년도
- 2012 (48)

No	서명	저자	발행처	원문제공시작년
1	The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs	Gillespie, B.; Joireman, J.; Muehling, D.D.	M.E. Sharpe	2012

2	Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery	McAlister, A.R.; Kelly, S.J.; Humphreys, M.S.; Cornwell, T.B.	M.E. Sharpe	2012

3	It's Not Whether You Win or Lose; It's How the Game Is Played : The Influence of Suspenseful Sports Programming on Advertising	Bee, C.C.; Madrigal, R.	M.E. Sharpe	2012

4	Getting the Balance Right Commercial Loading in Online Video Programs	Bellman, S.; Treleaven-Hassard, S.; Robinson, J.A.; Rask, A.; Varan, D.	M.E. Sharpe	2012

5	Program-Involvement Effects on Commercial Attention and Recall of Successive and Embedded Advertising	Moorman, M.; Willemsen, L.M.; Neijens, P.C.; Smit, E.G.	M.E. Sharpe	2012

6	Examining the Determinants of Consumer Avoidance of Personalized Advertising	Baek, T.H.; Morimoto, M.	M.E. Sharpe	2012

7	Exploring the Underlying Dimensions of Violence in Print Advertisements	Leonard, H.A.; Ashley, C.	M.E. Sharpe	2012

8	The Role of Accent Standardness in Message Preference and Recall	Morales, A.C.; Scott, M.L.; Yorkston, E.A.	M.E. Sharpe	2012

9	How the Personality Traits of Sincerity, Excitement, and Competence Help to Build Equity	Folse, J.A.G.; Netemeyer, R.G.; Burton, S.	M.E. Sharpe	2012

10	Revisiting Green Advertising and the Reluctant Consumer	Sheehan, K.; Atkinson, L.	M.E. Sharpe	2012

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