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유형		 서명 저자 발행처 원문제공시작년 수록
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11 저널기사 Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements 미리보기
Li, Hao; Lo, Hui-Yi M.E. Sharpe 2015
12 저널기사 Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing 미리보기
Kulkarni, Atul A.; Yuan, Hong M.E. Sharpe 2015
13 저널기사 Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics? 미리보기
Tuncay Zayer, Linda; Coleman, Catherine A. M.E. Sharpe 2015
14 저널기사 Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages 미리보기
Hernandez, José Mauro da Costa; Wright, Scott A.; Ferminiano Rodrigues, Filipe M.E. Sharpe 2015
15 저널기사 Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric 미리보기
Theodorakis, Ioannis G.; Koritos, Christos; Stathakopoulos, Vlasis M.E. Sharpe 2015
16 저널기사 Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands 미리보기
Puzakova, Marina; Kwak, Hyokjin; Bell, Monique M.E. Sharpe 2015
17 저널기사 Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising 미리보기
Mohanty, Praggyan (Pam); Ratneshwar, S. M.E. Sharpe 2015
18 저널기사 The Journal of Advertising: Historical, Structural, and Brand Equity Considerations 미리보기
Carlson, Les M.E. Sharpe 2015
19 저널기사 Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications 미리보기
Pounders, Kathrynn R.; Lee, Seungae; Mackert, Mike M.E. Sharpe 2015
20 저널기사 Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising 미리보기
Taylor, Charles R.; Okazaki, Shintaro M.E. Sharpe 2015
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