71 |
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The effects of self-brand connections on responses to brand failure: A new look at the consumer-brand relationship
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Cheng, S. Y.; White, T. B.; Chaplin, L. N.
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Elsevier Science B.V; Amsterdam
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2012
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72 |
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Understanding the richness of brand relationships: Research dialogue on brands as intentional agents
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Keller, K. L.
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Elsevier Science B.V; Amsterdam
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2012
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73 |
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Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
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Shiv, B.; Yoon, C.
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Elsevier Science B.V; Amsterdam
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2012
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74 |
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Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption
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Saad, G.; Stenstrom, E.
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Elsevier Science B.V; Amsterdam
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2012
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75 |
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New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
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Venkatraman, V.; Clithero, J. A.; Fitzsimons, G. J.; Huettel, S. A.
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Elsevier Science B.V; Amsterdam
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2012
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76 |
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''Brands as Intentional Agents'': Questions and extensions
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MacInnis, D. J.
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Elsevier Science B.V; Amsterdam
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2012
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77 |
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Brands as intentional agents framework: How perceived intentions and ability can map brand perception
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Kervyn, N.; Fiske, S. T.; Malone, C.
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Elsevier Science B.V; Amsterdam
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2012
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78 |
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Relative visual saliency differences induce sizable bias in consumer choice
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Milosavljevic, M.; Navalpakkam, V.; Koch, C.; Rangel, A.
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Elsevier Science B.V; Amsterdam
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2012
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79 |
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Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism
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Spence, C.
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Elsevier Science B.V; Amsterdam
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2012
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80 |
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Alternative approaches for thinking about and modeling consumer decisions in relationships
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Bagozzi, R. P.
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Elsevier Science B.V; Amsterdam
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2012
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