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51 저널기사 Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking 미리보기
Söllner, Johanna; Dost, Florian M.E. Sharpe 2019
52 저널기사 Interaction between Oil Price and Investor Sentiment: Nonlinear Causality, Time- Varying Influence, and Asymmetric Effect 미리보기
He, Zhifang; Zhou, Fangzhao; Xia, Xiaohua; Wen, Fenghua; Huang, Yiyuan M.E. Sharpe 2019
53 저널기사 Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content 미리보기
Kitirattarkarn, Gauze P.; Araujo, Theo; Neijens, Peter M.E. Sharpe 2019
54 저널기사 Research Issues and Needs at the Intersection of Advertising and Public Policy 미리보기
Kees, Jeremy; Andrews, J. Craig M.E. Sharpe 2019
55 저널기사 The Strategic Fit of International Expansion Between Temporal and Spatial Dimensions: Evidence from Chinese MNEs 미리보기
Du, Jian; Chang, Xiaoran; Wu, Xiaobo M.E. Sharpe 2019
56 저널기사 Do State-Owned Enterprises Cooperate with Suppliers? Performance Analysis in the Korean Case 미리보기
Kim, So Yeon; Shin, Hyun-Han; Yu, Seungwon M.E. Sharpe 2019
57 저널기사 China's Investment Incentive Strategy for Shale Gas Development 미리보기
Leng, Aolin; Liu, Zihan; Xing, Guangyuan; Li, Yixin M.E. Sharpe 2019
58 저널기사 An Analysis of IFRS and SME-IFRS Adoption Determinants: A Worldwide Study 미리보기
Zahid, R. M. Ammar; Simga-Mugan, Can M.E. Sharpe 2019
59 저널기사 Special Section Introduction: Artificial Intelligence and Advertising 미리보기
Li, Hairong M.E. Sharpe 2019
60 저널기사 Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis 미리보기
Eisend, Martin; Hermann, Erik M.E. Sharpe 2019
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