51 |
|
Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
|
Söllner, Johanna; Dost, Florian
|
M.E. Sharpe
|
2019
|
|
|
52 |
|
Interaction between Oil Price and Investor Sentiment: Nonlinear Causality, Time- Varying Influence, and Asymmetric Effect
|
He, Zhifang; Zhou, Fangzhao; Xia, Xiaohua; Wen, Fenghua; Huang, Yiyuan
|
M.E. Sharpe
|
2019
|
|
|
53 |
|
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
|
Kitirattarkarn, Gauze P.; Araujo, Theo; Neijens, Peter
|
M.E. Sharpe
|
2019
|
|
|
54 |
|
Research Issues and Needs at the Intersection of Advertising and Public Policy
|
Kees, Jeremy; Andrews, J. Craig
|
M.E. Sharpe
|
2019
|
|
|
55 |
|
The Strategic Fit of International Expansion Between Temporal and Spatial Dimensions: Evidence from Chinese MNEs
|
Du, Jian; Chang, Xiaoran; Wu, Xiaobo
|
M.E. Sharpe
|
2019
|
|
|
56 |
|
Do State-Owned Enterprises Cooperate with Suppliers? Performance Analysis in the Korean Case
|
Kim, So Yeon; Shin, Hyun-Han; Yu, Seungwon
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M.E. Sharpe
|
2019
|
|
|
57 |
|
China's Investment Incentive Strategy for Shale Gas Development
|
Leng, Aolin; Liu, Zihan; Xing, Guangyuan; Li, Yixin
|
M.E. Sharpe
|
2019
|
|
|
58 |
|
An Analysis of IFRS and SME-IFRS Adoption Determinants: A Worldwide Study
|
Zahid, R. M. Ammar; Simga-Mugan, Can
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M.E. Sharpe
|
2019
|
|
|
59 |
|
Special Section Introduction: Artificial Intelligence and Advertising
|
Li, Hairong
|
M.E. Sharpe
|
2019
|
|
|
60 |
|
Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
|
Eisend, Martin; Hermann, Erik
|
M.E. Sharpe
|
2019
|
|
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