1 |
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Managing Technological Innovation for the Next 25 Years
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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2 |
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New Products, New Solutions: Making Portfolio Management More Effective
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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3 |
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Beanie Babies: A Case Study in the Engineering of a High-Involvement/Relationship Prone Brand
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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4 |
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The Brand Report Card
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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5 |
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Building an Innovation Factory
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00
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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6 |
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Ernie: Four Years of Online Consulting
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00
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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7 |
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Organizational Learning: A Critical Component to New Product Development
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00
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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8 |
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Cross-Functional Dynamics in New Product Development
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00
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ELSEVIER SCIENCE PUBLISHING CO INC
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2001
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