1 |
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Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
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Fossen, Beth L.; Schweidel, David A.
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Institute for operations research and the managemet sciences(INFORMS)
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2019
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2 |
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Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
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Fossen, Beth L.; Schweidel, David A.
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Institute for operations research and the managemet sciences(INFORMS)
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2019
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3 |
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Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
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Fossen, Beth L.; Schweidel, David A.
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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