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What the Business Roundtable's Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising
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Taylor, Charles R.
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World advertising research center
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2020
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2 |
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Editorial: Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
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Taylor, Charles R.
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World advertising research center
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2019
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3 |
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Taylor's theorem part II: advice for socially responsible advertisers
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Taylor, Charles R.
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World advertising research center
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2019
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4 |
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The International Journal of Advertising Now Welcomes 'Perspectives' Papers
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Taylor, Charles R.
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World advertising research center
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2019
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5 |
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Over the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research
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Taylor, Charles R.
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World advertising research center
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2019
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6 |
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Generational Research and Advertising to Millennials
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Taylor, Charles R.
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World advertising research center
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2018
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7 |
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Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising
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Taylor, Charles R.
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World advertising research center
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2018
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8 |
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Global Consumer Culture and Advertising Research
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Taylor, Charles R.
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World advertising research center
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2018
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9 |
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The new era of electronic word of mouth (eWOM): 'Be More Chill' overrules the critics
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Taylor, Charles R.
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World advertising research center
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2018
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10 |
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The importance of research by cross-national teams
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Taylor, Charles R.
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World advertising research center
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2017
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