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Predicting Customer Value Using Clumpiness: From RFM to RFMC
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Zhang, Yao; Bradlow, Eric T.; Small, Dylan S.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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2 |
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Empirically Testable Sources and Implications of Clumpiness
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Zhang, Yao; Bradlow, Eric T.; Small, Dylan S.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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3 |
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Commentaries and Reply on ``Predicting Customer Value Using Clumpiness: From RFM to RFMC''
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Zhang, Yao; Bradlow, Eric T.; Small, Dylan S.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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