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총 398건 중 398건 출력

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검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
181	Acculturation and Advertising Communication Strategies: A Cross-Cultural Study of Chinese and American	Lee, W.-N.	JOHN WILEY & SONS LTD	1993

182	Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing	Laczniak, R. N.	JOHN WILEY & SONS LTD	1993

183	An Empirical Investigation of the Role of Involvement with a Gendered Product	Gainer, B.	JOHN WILEY & SONS LTD	1993

184	Program Content and Advertising Effectiveness: A Test of the Congruity Hypothesis for Cognitive and Affective Sources of Involvement	Celuch, K. G.	JOHN WILEY & SONS LTD	1993

185	Expectations and Product Performance as Determinants of Satisfaction for a High-Involvement Purchase	Patterson, P. G.	JOHN WILEY & SONS LTD	1993

186	The Effects of Experience and Education on the Organization of Marketing Knowledge	Perkins, W. S.	JOHN WILEY & SONS LTD	1993

187	Beauty and the Beholder: The Pursuit of Beauty through Commodities	Vacker, B.	JOHN WILEY & SONS LTD	1993

188	An Extension of the Congruence Hypothesis: The Effects of Real Products, Branching Format, Similarity, and Involvement	Cooper-Martin, E.	JOHN WILEY & SONS LTD	1993

189	Critical Periods in the Development of Men's and Women's Tastes in Personal Appearance	Schindler, R. M.	JOHN WILEY & SONS LTD	1993

190	Consumer Involvement, Message Attention, and the Persistence of Persuasive Impact in a Message-Dense Environment	Pratkanis, A. R.	JOHN WILEY & SONS LTD	1993

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