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검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
51	The Marketing Planning Process: Behavioral Problems Compared to Analytical Techniques in Explaining Marketing Plan Credibility	Piercy, N. F.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

52	Exploring the Organizational Commitment-Performance Linkage in Marketing: A Study of Life Insurance Salespeople	Siew Meng Leong	ELSEVIER SCIENCE PUBLISHING CO INC	1994

53	Norms that Distinguish between Marketing and Manufacturing	Kahn, K. B.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

54	A Model for Optimizing the Refund Value in Rebate Promotions	Ali, A.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

55	Successor Origin, Initiating Force, and Managerial Tenure in Banking	Dahl, D.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

56	An Investigation Into the Structure of the Purchasing Function of State-Controlled Enterprises	Laios, L.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

57	Evaluating the Performance Effects on Miles' and Snow's Strategic Archetypes in Banking, 1983 to 1987: Big or Small?	James, W. L.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

58	Diagnosing Customer Comparisons of Competitors' Marketing Mix Strategies	Woodside, A. G.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

59	A New Methodological Approach to the Study of Interpersonal Influence Tactics: A "Test Drive" of a Behavioral Scheme	Neu, J.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

60	Delineating the Scope of Corporate, Business, and Marketing Strategy	Rajan Varadarajan, P.	ELSEVIER SCIENCE PUBLISHING CO INC	1994

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