11 |
|
Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework
|
Johnson, M. D.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
12 |
|
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
|
Mitra, A.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
13 |
|
On the Utility of Consumers' Theories in Judgments of Covariation
|
Baumgartner, H.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
14 |
|
Reasons for Substantial Delay in Consumer Decision Making
|
Greenleaf, E. A.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
15 |
|
Waiting Time and Decision Making: Is Time like Money?
|
Leclerc, F.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
16 |
|
How Consumers Consume: A Typology of Consumption Practices
|
Holt, D. B.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
17 |
|
Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera
|
Lavin, M.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
18 |
|
Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes
|
Meyers-Levy, J.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
19 |
|
Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present
|
Wright, A. A.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|
20 |
|
Abortion in America: A Consumer-Behavior Perspective
|
Patterson, M. J.
|
UNIVERSITY OF CHICAGO PRESS
|
1995
|
|
|