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유형		 서명 저자 발행처 원문제공시작년 수록
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21 저널기사 The Moderating Effect of Salesperson Reward Orientation on the Relative Effectiveness of Alternative Compensation Plans 미리보기
Dong Hwan Lee ELSEVIER SCIENCE PUBLISHING CO INC 1998
22 저널기사 Adoption of a Service Innovation in the Business Market: An Empirical Test of Supply-Side Variables 미리보기
Frambach, R. T. ELSEVIER SCIENCE PUBLISHING CO INC 1998
23 저널기사 Tracking the Effects of Comparative and Noncomparative Advertising with Relative and Nonrelative Measures: A Further Examination of the Framing Correspondence Hypothesis 미리보기
Miniard, P. W. ELSEVIER SCIENCE PUBLISHING CO INC 1998
24 저널기사 An Empirical Examination of Market Orientation in Saudi Arabian Manufacturing Companies 미리보기
Bhuian, S. N. ELSEVIER SCIENCE PUBLISHING CO INC 1998
25 저널기사 Negative Emotions in Marketing Research: Affect or Artifact? 미리보기
Babin, B. J. ELSEVIER SCIENCE PUBLISHING CO INC 1998
26 저널기사 International Strategy Research: Cross-Cultural Methodology Implications 미리보기
Samiee, S. ELSEVIER SCIENCE PUBLISHING CO INC 1998
27 저널기사 Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions 미리보기
Chao, P. ELSEVIER SCIENCE PUBLISHING CO INC 1998
28 저널기사 The Nature of Satisfaction: An Updated Examination and Analysis 미리보기
Babin, B. J. ELSEVIER SCIENCE PUBLISHING CO INC 1998
29 저널기사 The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad 미리보기
Berthon, P. R. ELSEVIER SCIENCE PUBLISHING CO INC 1998
30 저널기사 Enhancing International Business Relationships: A Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity 미리보기
Harich, K. R. ELSEVIER SCIENCE PUBLISHING CO INC 1998
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