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131 저널기사 Multicultural Issues in Qualitative Research 미리보기
Nevid, J. S. JOHN WILEY & SONS LTD 1999
132 저널기사 The Association between Adolescents' Receiver Characteristics and Exposure to the Alcohol Warning Label 미리보기
Nohre, L. JOHN WILEY & SONS LTD 1999
133 저널기사 Possession Enhancement in an Interpersonal Context: An Extension of the Mere Ownership Effect 미리보기
Nesselroade, K. P. JOHN WILEY & SONS LTD 1999
134 저널기사 Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource-Matching Perspective 미리보기
Hahn, M. JOHN WILEY & SONS LTD 1999
135 저널기사 Integrating Multiple Qualitative Research Methods (or Avoiding the Precariousness of a One-Legged Stool) 미리보기
Hall, A. L. JOHN WILEY & SONS LTD 1999
136 저널기사 Television and Persuasion: Effects of the Programs between the Ads 미리보기
Shrum, L. J. JOHN WILEY & SONS LTD 1999
137 저널기사 Of Tricks and Tumors: Some Little-Recognized Costs of Dishonest Use of Effective Social Influence 미리보기
Cialdini, R. B. JOHN WILEY & SONS LTD 1999
138 저널기사 Attitude Formation from Product Trial: Distinct Roles of Cognition and Affect for Hedonic and Functional Products 미리보기
Kempf, D. S. JOHN WILEY & SONS LTD 1999
139 저널기사 Does the Salesperson Like Customers? A Conceptual and Empirical Examination of the Persuasive Effect of Perceptions of the Salesperson's Affect toward Customers 미리보기
Sharma, A. JOHN WILEY & SONS LTD 1999
140 저널기사 Ad Repetition in a Cluttered Environment: The Influence of Type of Processing 미리보기
Malaviya, P. JOHN WILEY & SONS LTD 1999
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