11 |
|
Brand Values Related to Industrial Products
|
Michell, P.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
12 |
|
Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
|
Ford, J. B.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
13 |
|
Technology and the Sales Force
|
Morgan, A. J.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
14 |
|
Customer Relationship Strategies and the Smoothing of Industry-Specific Business Cycles
|
Alajoutsijarvi, K.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
15 |
|
Same Time Next Year-Buyer Trade Show Motives
|
Godar, S. H.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
16 |
|
Building and Assessing Cultural Diversity Skills
|
Bush, V. D.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
17 |
|
Drivers of Superior Importer Performance in Cross-Cultural Supplier-Reseller Relationships
|
Skarmeas, D. A.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
18 |
|
Customer Value in Business Markets
|
Ulaga, W.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
19 |
|
Expected Relationship Value
|
Hogan, J. E.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
20 |
|
The Future of Competition
|
Kothandaraman, P.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
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