| 31 |
|
Emerging macromarketing concepts: from Socrates to Alfred Marshall
|
Dixon, D. F.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 32 |
|
Tricks of the trade
|
Burbano, A.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 33 |
|
Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity
|
Bush, A. J.; Smart, D.; Nichols Jr, E. L.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 34 |
|
Foreign operation mode combinations and internationalization
|
Petersen, B.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 35 |
|
The effects of sales presentation quality and initial perceptions on persuasion: a multiple role perspective
|
Sparks, J. R.; Areni, C. S.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 36 |
|
Measuring retail productivity: what really matters?
|
Dubelaar, C.; Bhargava, M.; Ferrarin, D.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 37 |
|
Marketing productivity: issues and analysis
|
Sheth, J. N.; Sisodia, R. S.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 38 |
|
Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity
|
Pullig, C.; Maxham III, J. G.; Hair Jr, J. F.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 39 |
|
The Strategy-Focused Organization
|
Koll, O.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
| 40 |
|
Industrial sector, perceived environmental uncertainty and entry mode strategy
|
Brouthers, K. D.; Brouthers, L. E.; Werner, S.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
|
|
|
|
