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Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process
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Grewal, R.; Cline, T. W.; Davies, A.
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Lawrence Erlbaum Associates, Inc.
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2003
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2 |
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The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge
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Swaminathan, V.
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Lawrence Erlbaum Associates, Inc.
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2003
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3 |
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Web-Based Chatting: Consumer Communication in Cyberspace
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Zinkhan, G.; Kwak, H.; Morrison, M.; Peters, C. O.
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Lawrence Erlbaum Associates, Inc.
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2003
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4 |
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The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
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Priester, J. R.; Petty, R. E.
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Lawrence Erlbaum Associates, Inc.
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2003
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5 |
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Failing to Suspect Collusion in Price-Matching Guarantees: Consumer Limitations in Game-Theoretic Reasoning
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Chatterjee, S.; Heath, T. B.; Basuroy, S.
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Lawrence Erlbaum Associates, Inc.
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2003
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6 |
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Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects
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Gershoff, A.; Mukherjee, A.; Mukhopadhyay, A.
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Lawrence Erlbaum Associates, Inc.
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2003
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7 |
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ERRATA
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Forehand, M. R.; Grier, S.
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Lawrence Erlbaum Associates, Inc.
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2003
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8 |
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The Moderated Influence of Internal Control: An Examination Across Health-Related Behaviors
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Kidwell, B.; Jewell, R. D.
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Lawrence Erlbaum Associates, Inc.
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2003
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9 |
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How Do Consumers Transfer Existing Knowledge? A Comparison of Analogy and Categorization Effects
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Gregan-Paxton, J.; Moreau, P.
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Lawrence Erlbaum Associates, Inc.
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2003
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10 |
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When Small Means Comfortable: Relations Between Product Attributes in Two-Sided Advertising
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Bohner, G.; Einwiller, S.; Erb, H. P.; Siebler, F.
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Lawrence Erlbaum Associates, Inc.
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2003
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