| 41 |
|
Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
|
Menon, S.; Kahn, B. E.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 42 |
|
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
|
Forehand, M. R.; Grier, S.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
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| 43 |
|
Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions
|
Ariely, D.; Simonson, I.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 44 |
|
Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption
|
Gibbs, B. J.; Drolet, A.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
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|
| 45 |
|
Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment
|
Sanbonmatsu, D. M.; Kardes, F. R.; Houghton, D. C.; Ho, E. A.; Posavac, S. S.
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Lawrence Erlbaum Associates, Inc.
|
2003
|
|
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| 46 |
|
Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India
|
Rose, G. M.; Dalakas, V.; Kropp, F.
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Lawrence Erlbaum Associates, Inc.
|
2003
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