| 21 |
|
Process Versus Outcome Thought Focus and Advertising
|
Escalas, J. E.; Luce, M. F.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 22 |
|
Editorial
|
Wyer, R. S.; Shavitt, S.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 23 |
|
The Behavioral Score Approach to Dependent Variables
|
Calder, B. J.; Malthouse, E. C.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 24 |
|
Advancing Alpha: Measuring Reliability With Confidence
|
Iacobucci, D.; Duhachek, A.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 25 |
|
Shoppers in Cyberspace: Are They From Venus or Mars and Does It Matter?
|
Dholakia, R. R.; Chiang, K. P.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 26 |
|
Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents
|
Haubl, G.; Murray, K.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 27 |
|
The Meaning of Brand Names to Children: A Developmental Investigation
|
Achenreiner, G. B.; John, D. R.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 28 |
|
Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
|
Chattopadhyay, A.; Dahl, D. W.; Ritchie, R. J.; Shahin, K. N.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 29 |
|
Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream
|
Moe, W.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
|
|
|
| 30 |
|
Outraged Consumers: Getting Even at the Expense of Getting a Good Deal
|
Bechwati, N. N.; Morrin, M.
|
Lawrence Erlbaum Associates, Inc.
|
2003
|
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