충남대학교 외국학술지지원센터

검색결과제한

No	서명	저자	발행처	원문제공시작년
11	An assessment of supermarket loyalty cards in one major US market	Bellizzi, J. A.; Bristol, T.	Grayson Associates	2004

12	Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market	Carrigan, M.; Szmigin, I.; Wright, J.	Grayson Associates	2004

13	Customer value-chain involvement for co-creating customer delight	Mascarenhas, O. A.; Kesavan, R.; Bernacchi, M.	Grayson Associates	2004

14	Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea	Kwak, H.; Zinkhan, G. M.; Roushanzamir, E. P.	Grayson Associates	2004

15	Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills	Pitta, D. A.; Franzak, F. J.; Little, M. W.	Grayson Associates	2004

16	What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion	Walsh, G.; Gwinner, K. P.; Swanson, S. R.	Grayson Associates	2004

17	Consumption patterns of Chinese urban and rural consumers	Sun, T.; Wu, G.	Grayson Associates	2004

18	The effects of aging on brand attitude measurement	Jayanti, R. K.; McManamon, M. K.; Whipple, T. W.	Grayson Associates	2004

19	Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of UK SMEs	Gurau, C.	Grayson Associates	2004

20	Consumer attitudes toward marketing in a transitional economy: a replication and extension	Chan, T. S.; Cui, G.	Grayson Associates	2004

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