1 |
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He said, she said ... they said: parents' and children's assessment of children's influence on family consumption decisions
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Shoham, A.; Dalakas, V.
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Grayson Associates
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2005
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2 |
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Consumer perceptions of store brands versus national brands
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Wulf, K. D.; Odekerken-Schroder, G.; Goedertier, F.; Van Ossel, G.
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Grayson Associates
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2005
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3 |
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Girl power and word-of-mouth behavior in the flourishing sports market
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Bush, V. D.; Bush, A. J.; Clark, P.; Bush, R. P.
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Grayson Associates
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2005
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4 |
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The three "big issues" for older supermarket shoppers
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Pettigrew, S.; Mizerski, K.; Donovan, R.
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Grayson Associates
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2005
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5 |
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Loyalty program planning and analytics
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Banasiewicz, A.
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Grayson Associates
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2005
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6 |
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Trust-based commitment: multidimensional consumer-brand relationships
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Hess, J.; Story, J.
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Grayson Associates
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2005
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7 |
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Understanding the dynamics of the pharmaceutical market using a social marketing framework
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Holdford, D.
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Grayson Associates
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2005
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8 |
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Direct-to-consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions
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Singh, T.; Smith, D.
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Grayson Associates
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2005
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9 |
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Direct-to-consumer advertising and young consumers: building brand value
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E. Baca, E.; Holguin Jr, J.; W. Stratemeyer, A.
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Grayson Associates
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2005
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10 |
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Herbal product claims: boundaries of marketing and science
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Y. Crawford, S.; Leventis, C.
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Grayson Associates
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2005
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