11 |
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The de-marketing of smokeless tobacco for harm reduction
|
Capella, M. L.
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Grayson Associates
|
2007
|
|
|
12 |
|
An inquiry into the factors that impact on consumer appreciation of a board game
|
d'Astous, A.; Gagnon, K.
|
Grayson Associates
|
2007
|
|
|
13 |
|
Choosing the right tools for your relationship banking strategy
|
Ferguson, R.; Hlavinka, K.
|
Grayson Associates
|
2007
|
|
|
14 |
|
The effects of risk disclosure and ad involvement on consumers in DTC advertising
|
Kavadas, C.; Katsanis, L. P.; LeBel, J.
|
Grayson Associates
|
2007
|
|
|
15 |
|
An investigation of the new generic consumer
|
Herstein, R.; Tifferet, S.
|
Grayson Associates
|
2007
|
|
|
16 |
|
Is there a strategy behind buying advertising time and space?
|
Rotfeld, H. J.
|
Grayson Associates
|
2007
|
|
|
17 |
|
"GROw"ing up: tweenagers' involvement in family decision making
|
Tinson, J.; Nancarrow, C.
|
Grayson Associates
|
2007
|
|
|
18 |
|
Tweens and new media in Denmark and Hong Kong
|
Andersen, L. P.; Tufte, B.; Rasmussen, J.; Chan, K.
|
Grayson Associates
|
2007
|
|
|
19 |
|
Firms' complaint handling policies and consumer complaint voicing
|
Huppertz, J. W.
|
Grayson Associates
|
2007
|
|
|
20 |
|
The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty
|
Anisimova, T. A.
|
Grayson Associates
|
2007
|
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