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81 저널기사 Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness 미리보기
Slater, S. F.; Hult, G. T.; Olson, E. M. Elsevier Science B.V., Amsterdam. 2010
82 저널기사 Factors that reduce rigid product adaptation decisions: The case of exporting firms in China 미리보기
Li, L. y. Elsevier Science B.V., Amsterdam. 2010
83 저널기사 The entrepreneurial imagination and the impact of context on the development of a new venture 미리보기
Keating, A.; McLoughlin, D. Elsevier Science B.V., Amsterdam. 2010
84 저널기사 Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust 미리보기
Deitz, G. D.; Tokman, M.; Richey, R. G.; Morgan, R. M. Elsevier Science B.V., Amsterdam. 2010
85 저널기사 Corrigendum to “Antecedents and consequences of opportunism in buyer？supplier relations: Research synthesis and new frontiers？? [Industrial Marketing Management, volume 37/8, pp. 895？909] 미리보기
Hawkins, T. G.; Wittmann, C. M.; Beyerlein, M. M. Elsevier Science B.V., Amsterdam. 2010
86 저널기사 Searching for Relationship Value in Business Markets: Are We Missing Something? 미리보기
Corsaro, D.; Snehota, I. Elsevier Science B.V., Amsterdam. 2010
87 저널기사 Practices and functions of customer reference marketing - Leveraging customer references as marketing assets 미리보기
Jalkala, A.; Salminen, R. T. Elsevier Science B.V., Amsterdam. 2010
88 저널기사 What happened with the grandiose plans? Strategic plans and network realities in B2B interaction 미리보기
Oberg, C. Elsevier Science B.V., Amsterdam. 2010
89 저널기사 The influence of position and gender on personal networks in a UK professional service 미리보기
Tonge, J. Elsevier Science B.V., Amsterdam. 2010
90 저널기사 Benefiting from dedication and constraint in buyer？seller relationships 미리보기
Mitr？ga, M.; Katrichis, J. M. Elsevier Science B.V., Amsterdam. 2010
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