51 |
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Value creation versus destruction: The relationship between consumers, marketers and financiers
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Cova, B.; Paranque, B.
|
Henry Stewart Publications
|
2012
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52 |
|
Country branding through Olympic Games
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Sun, Q.; Paswan, A.
|
Henry Stewart Publications
|
2012
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|
53 |
|
Assessing brand vulnerability across product assortments
|
Kumar, P.; Dass, M.
|
Henry Stewart Publications
|
2012
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|
54 |
|
Putting city branding into practice
|
Braun, E.
|
Henry Stewart Publications
|
2012
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55 |
|
From data hoarding to data sharing
|
Mitchell, A.
|
Henry Stewart Publications
|
2012
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|
56 |
|
Data governance — Protecting and managing the value of your customer data assetsStage 3: Identifying and controlling the risk in using third-party processors
|
Gregory, A.; Bentall, L.
|
Henry Stewart Publications
|
2012
|
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|
57 |
|
From customer loyalty to social advocacy
|
Keylock, M.; Faulds, M.
|
Henry Stewart Publications
|
2012
|
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|
58 |
|
From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics
|
Chaffey, D.; Patron, M.
|
Henry Stewart Publications
|
2012
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|
|
59 |
|
Marketing Analytics 2011 — Conference report
|
Leventhal, B.
|
Henry Stewart Publications
|
2012
|
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|
60 |
|
The IDM National Student Competition 2010–2011
|
Naffa, S.; Jameson, J.; Baresova, P.; Johns, C.; Tran, M. N.
|
Henry Stewart Publications
|
2012
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