| 21 |
|
Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility
|
Kurt, D.; Hulland, J.
|
American Marketing Association
|
2013
|
|
|
|
| 22 |
|
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
|
Ho-Dac, N.N.; Carson, S.J.; Moore, W.L.
|
American Marketing Association
|
2013
|
|
|
|
| 23 |
|
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
|
Sirianni, N.J.; Bitner, M.J.; Brown, S.W.; Mandel, N.
|
American Marketing Association
|
2013
|
|
|
|
| 24 |
|
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
|
Cho, E.K.; Khan, U.; Dhar, R.
|
American Marketing Association]
|
2013
|
|
|
|
| 25 |
|
When Does Retargeting Work? Information Specificity in Online Advertising
|
Lambrecht, A.; Tucker, C.
|
American Marketing Association]
|
2013
|
|
|
|
| 26 |
|
Wish Versus Worry: Ownership Effects on Motivated Judgment
|
Dai, X.; Hsee, C.K.
|
American Marketing Association]
|
2013
|
|
|
|
| 27 |
|
Price and Advertising Effectiveness over the Business Cycle
|
van Heerde, H.J.; Gijsenberg, M.J.; Dekimpe, M.G.; Steenkamp, J.-B.E.M.
|
American Marketing Association]
|
2013
|
|
|
|
| 28 |
|
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
|
Ulkumen, G.; Thomas, M.
|
American Marketing Association]
|
2013
|
|
|
|
| 29 |
|
Choice Without Awareness: Ethical and Policy Implications of Defaults
|
Smith, N.C.; Goldstein, D.G.; Johnson, E.J.
|
American Marketing Association
|
2013
|
|
|
|
| 30 |
|
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retial Price and Market Structure: Implications for Consumer Welfare
|
Peltier, J.W.; Skidmore, M.; Milne, G.R.
|
American Marketing Association
|
2013
|
|
|
|
