| 41 |
|
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
|
Fuchs, C.; Prandelli, E.; Schreier, M.; Dahl, D.W.
|
American Marketing Association
|
2013
|
|
|
|
| 42 |
|
Brand Licensing: What Drives Royalty Rates?
|
Jayachandran, S.; Kaufman, P.; Kumar, V.; Hewett, K.
|
American Marketing Association
|
2013
|
|
|
|
| 43 |
|
A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments
|
Lamberton, C.
|
American Marketing Association
|
2013
|
|
|
|
| 44 |
|
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
|
Kim, S.; Blanchard, S.J.; DeSarbo, W.S.; Fong, D.K.H.
|
American Marketing Association]
|
2013
|
|
|
|
| 45 |
|
Mindfulness: A Long-Term Solution for Mindless Eating by College Students
|
Bahl, S.; Milne, G.R.; Ross, S.M.; Chan, K.
|
American Marketing Association
|
2013
|
|
|
|
| 46 |
|
Intersectionality 101
|
Gopaldas, A.
|
American Marketing Association
|
2013
|
|
|
|
| 47 |
|
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
|
Xu, J.; Jiang, Z.; Dhar, R.
|
American Marketing Association]
|
2013
|
|
|
|
| 48 |
|
Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing in Rural Bank Programs in Ghana
|
Dadzie, K.Q.; Dadzie, C.A.; Winston, E.M.; Blankson, C.
|
American Marketing Association
|
2013
|
|
|
|
| 49 |
|
Buy What Is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising
|
Huang, R.; Yang, M.
|
American Marketing Association
|
2013
|
|
|
|
| 50 |
|
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
|
Thompson, D.V.; Ince, E.C.
|
American Marketing Association]
|
2013
|
|
|
|
