21 |
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The brand orientation-performance relationship: An examination of moderation effects
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Hirvonen, S.; Laukkanen, T.; Reijonen, H.
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Henry Stewart Publications
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2013
|
|
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22 |
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Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
|
Randle, M.; Leisch, F.; Dolnicar, S.
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Henry Stewart Publications
|
2013
|
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23 |
|
How personal pronouns influence brand name preference
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Kachersky, L.; Palermo, N.
|
Henry Stewart Publications
|
2013
|
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24 |
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The corporate brand identity matrix
|
Urde, M.
|
Henry Stewart Publications
|
2013
|
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25 |
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Big changes to Facebook page terms for sweepstakes and contests administration
|
Johnson, N.
|
Henry Stewart Publications
|
2013
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26 |
|
IDM Data Council open data discussion
|
Reed, D.
|
Henry Stewart Publications
|
2013
|
|
|
27 |
|
Open Data Institute/Institute of Direct and Digital Marketing joint event
|
Reed, D.
|
Henry Stewart Publications
|
2013
|
|
|
28 |
|
DataIQ Future Summit 2013 — Conference review
|
Reed, D.
|
Henry Stewart Publications
|
2013
|
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29 |
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The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation
|
Lee, T. D.; Yun, T.; Han, K. S.
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Henry Stewart Publications
|
2013
|
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30 |
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Corporate brand management – A leadership perspective
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Balmer, J. M.; Brexendorf, T. O.; Kernstock, J.
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Henry Stewart Publications
|
2013
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