| 91 |
|
Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing
|
Coulter, K.S.; Grewal, D.
|
American Marketing Association
|
2014
|
|
|
|
| 92 |
|
Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions
|
Yan, D.; Muthukrishnan, A.V.
|
American Marketing Association]
|
2014
|
|
|
|
| 93 |
|
Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters
|
Giebelhausen, M.; Robinson, S.G.; Sirianni, N.J.; Brady, M.K.
|
American Marketing Association
|
2014
|
|
|
|
| 94 |
|
Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
|
Biswas, D.; Labrecque, L.I.; Lehmann, D.R.; Markos, E.
|
American Marketing Association
|
2014
|
|
|
|
| 95 |
|
Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability
|
Mullins, Ryan R.; Ahearne, Michael; Lam, Son K.; Hall, Zachary R.; Boichuk, Jeffrey P.
|
American Marketing Association
|
2014
|
|
|
|
| 96 |
|
Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
|
Challagalla, G.; Murtha, B.R.; Jaworski, B.
|
American Marketing Association
|
2014
|
|
|
|
| 97 |
|
The Informational Value of Social Tagging Networks
|
Nam, H.; Kannan, P.K.
|
American Marketing Association
|
2014
|
|
|
|
| 98 |
|
How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting
|
Andrews, J.C.; Netemeyer, R.G.; Kees, J.; Burton, S.
|
American Marketing Association]
|
2014
|
|
|
|
| 99 |
|
News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
|
Xu, J.; Forman, C.; Kim, J.B.; Van Ittersum, K.
|
American Marketing Association
|
2014
|
|
|
|
| 100 |
|
Not All Fun and Games: Viral Marketing for Utilitarian Products
|
Schulze, C.; Scholer, L.; Skiera, B.
|
American Marketing Association
|
2014
|
|
|
|
