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41 저널기사 Spreadable Media: Creating Value and Meaning in a Networked Culture 미리보기
O’Donohoe, Stephanie; Grant, Ian World advertising research center 2014
42 저널기사 Social Marketing: From Tunes to Symphonies 미리보기
O’Donohoe, Stephanie; Brennan, Mary World advertising research center 2014
43 저널기사 Congruency of humour and cultural values in print ads: cross-cultural differences among the US, France and China 미리보기
Laroche, M.; Nepomuceno, M.V.; Richard, M.-O. World advertising research center 2014
44 저널기사 Parental mediation of food marketing communications aimed at children 미리보기
Newman, N.; Oates, C.J. World advertising research center 2014
45 저널기사 Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements 미리보기
Yoon, H.J.; Mayer, J.M. World advertising research center 2014
46 저널기사 Dreaming out loud on Pinterest 미리보기
Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F. World advertising research center 2014
47 저널기사 Brand followers 미리보기
Sook Kwon, Eun; Kim, Eunice; Sung, Yongjun; Yun Yoo, Chan World advertising research center 2014
48 저널기사 The effects of ad–context congruency on responses to advertising in blogs 미리보기
Segev, Sigal; Wang, Weirui; Fernandes, Juliana World advertising research center 2014
49 저널기사 Twenty years of IMC 미리보기
Kliatchko, Jerry G.; Schultz, Don E. World advertising research center 2014
50 저널기사 The impact of event sponsorship on Portuguese children’s brand image and purchase intentions 미리보기
Simões, Isabel; Agante, Luisa World advertising research center 2014
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