1 |
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Congruency of humour and cultural values in print ads
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Laroche, Michel; Vinhal Nepomuceno, Marcelo; Richard, Marie-Odile
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World advertising research center
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2014
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2 |
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Gender stereotypes as a double-edged sword in political advertising: persuasion effects of campaign theme and advertising style
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Lee, Y.-K.
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World advertising research center
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2014
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3 |
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Gender stereotypes as a double-edged sword in political advertising
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Lee, Yu-Kang
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World advertising research center
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2014
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4 |
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‘Mum, can I play on the internet?’
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Spiteri Cornish, Lara
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World advertising research center
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2014
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5 |
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Does gay-themed advertising haunt your brand? The impact of gay-themed advertising on young heterosexual consumers
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Um, N.-H.
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World advertising research center
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2014
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6 |
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Advertising strategies for charities
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Kim, Namin
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World advertising research center
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2014
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7 |
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Environmental threat appeals in green advertising
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Hartmann, Patrick; Apaolaza, Vanessa; D’Souza, Clare; Barrutia, Jose M.; Echebarria, Carmen
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World advertising research center
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2014
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8 |
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Should tax deductibility for advertising be eliminated?
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Taylor, Charles R.
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World advertising research center
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2014
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9 |
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Conducting state-of-the-art cross-cultural research
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Taylor, C.R.
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World advertising research center
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2014
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10 |
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Reassessing the current state of advertising to children
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Carlson, L.; Clarke, B.
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World advertising research center
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2014
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