1 |
|
Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
|
Salerno, Anthony; Laran, Juliano; Janiszewski, Chris
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
2 |
|
Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down
|
Cian, Luca; Krishna, Aradhna; Schwarz, Norbert
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
3 |
|
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products
|
Allard, Thomas; White, Katherine
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
4 |
|
Status, Caste, and Market in a Changing Indian Village
|
Vikas, Ram Manohar; Varman, Rohit; Belk, Russell W.
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
5 |
|
The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions
|
Hsee, Christopher K.; Yang, Yang; Ruan, Bowen
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
6 |
|
Consumer Reactions to Attractive Service Providers: Approach or Avoid?
|
Wan, Lisa C.; Wyer, Robert S.
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
7 |
|
On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase
|
Reinholtz, Nicholas; Bartels, Daniel M.; Parker, Jeffrey R.
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
8 |
|
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
|
Swaminathan, Vanitha; Gürhan-Canli, Zeynep; Kubat, Umut; Hayran, Ceren
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
9 |
|
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
|
Chernev, Alexander; Blair, Sean
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
10 |
|
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
|
He, Stephen X.; Bond, Samuel D.
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|