| 21 |
|
Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
|
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, Rajendra K.
|
American Marketing Association]
|
2016
|
|
|
|
| 22 |
|
Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending
|
Yoon, Sunyee; Kim, Hyeongmin Christian
|
American Marketing Association]
|
2016
|
|
|
|
| 23 |
|
Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes
|
Swait, Joffre; Popa, Monica; Wang, Luming
|
American Marketing Association]
|
2016
|
|
|
|
| 24 |
|
What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective
|
Gruber, Verena; Holweg, Christina; Teller, Christoph
|
American Marketing Association
|
2016
|
|
|
|
| 25 |
|
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
|
Mirabito, Ann M.; Otnes, Cele C.; Crosby, Elizabeth; Wooten, David B.; Machin, Jane E.; Pullig, Chris; Adkins, Natalie Ross; Dunnett, Susan; Hamilton, Kathy; Thomas, Kevin D.
|
American Marketing Association
|
2016
|
|
|
|
| 26 |
|
When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations
|
Goswami, Indranil; Urminsky, Oleg
|
American Marketing Association]
|
2016
|
|
|
|
| 27 |
|
The Effect of Stress on Consumer Saving and Spending
|
Durante, Kristina M.; Laran, Juliano
|
American Marketing Association]
|
2016
|
|
|
|
| 28 |
|
Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
|
Daljord, Øystein; Misra, Sanjog; Nair, Harikesh S.
|
American Marketing Association]
|
2016
|
|
|
|
| 29 |
|
Advertising Effectiveness: The Moderating Effect of Firm Strategy
|
McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; Cannella, Albert A.
|
American Marketing Association]
|
2016
|
|
|
|
| 30 |
|
An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
|
Aikin, Kathryn J.; O Donoghue, Amie C.; Squire, Claudia M.; Sullivan, Helen W.; Betts, Kevin R.
|
American Marketing Association
|
2016
|
|
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|
