| 51 |
|
Exploring the Effects of ``What'' (Product) and ``Where'' (Website) Characteristics on Online Shopping Behavior
|
Mallapragada, Girish; Chandukala, Sandeep R.; Liu, Qing
|
American Marketing Association
|
2016
|
|
|
|
| 52 |
|
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
|
Ducarroz, Caroline; Yang, Sha; Greenleaf, Eric A.
|
American Marketing Association
|
2016
|
|
|
|
| 53 |
|
How Experience Variety Shapes Postpurchase Product Evaluation
|
Etkin, Jordan; Sela, Aner
|
American Marketing Association]
|
2016
|
|
|
|
| 54 |
|
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
|
Jindal, Rupinder P.; Sarangee, Kumar R.; Echambadi, Raj; Lee, Sangwon
|
American Marketing Association
|
2016
|
|
|
|
| 55 |
|
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
|
Edeling, Alexander; Fischer, Marc
|
American Marketing Association]
|
2016
|
|
|
|
| 56 |
|
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
|
Elsen, Millie; Pieters, Rik; Wedel, Michel
|
American Marketing Association]
|
2016
|
|
|
|
| 57 |
|
When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry
|
Ahmed, Sumaiya; Sinha, Ashish
|
American Marketing Association
|
2016
|
|
|
|
| 58 |
|
When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services
|
Ma, Jingjing; Gal, David
|
American Marketing Association]
|
2016
|
|
|
|
| 59 |
|
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
|
Sahni, Navdeep S.
|
American Marketing Association]
|
2016
|
|
|
|
| 60 |
|
Understanding the Effects of Plural Marketing Structures on Alliance Performance
|
Fang, Eric; Lee, Jongkuk; Palmatier, Robert; Guo, Zhaoyang
|
American Marketing Association]
|
2016
|
|
|
|
