| 81 |
|
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
|
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo
|
American Marketing Association]
|
2016
|
|
|
|
| 82 |
|
Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings
|
Sussman, Abigail B.; O Brien, Rourke L.
|
American Marketing Association]
|
2016
|
|
|
|
| 83 |
|
Competitive Advantage Through Engagement
|
Kumar, V.; Pansari, Anita
|
American Marketing Association]
|
2016
|
|
|
|
| 84 |
|
An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
|
Fornell, Claes; Morgeson, Forrest V.; Hult, G. Tomas M.
|
American Marketing Association
|
2016
|
|
|
|
| 85 |
|
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
|
Mishra, Saurabh; Modi, Sachin B.
|
American Marketing Association
|
2016
|
|
|
|
| 86 |
|
Assessing Performance Outcomes in Marketing
|
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.
|
American Marketing Association
|
2016
|
|
|
|
| 87 |
|
Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners
|
Plouffe, Christopher R.; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan
|
American Marketing Association
|
2016
|
|
|
|
| 88 |
|
Understanding Value-Added Resellers' Assortments of Multicomponent Systems
|
Ray, Sourav; Bergen, Mark E.; John, George
|
American Marketing Association
|
2016
|
|
|
|
| 89 |
|
Dynamic Relationship Marketing
|
Zhang, Jonathan Z.; Watson, George F.; Palmatier, Robert W.; Dant, Rajiv P.
|
American Marketing Association
|
2016
|
|
|
|
| 90 |
|
Product Concept Demonstrations in Trade Shows and Firm Value
|
Kim, Taewan; Mazumdar, Tridib
|
American Marketing Association
|
2016
|
|
|
|
