| 41 |
|
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
|
Huang, Dongling; Luo, Lan
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 42 |
|
Try It, You'll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
|
Foubert, Bram; Gijsbrechts, Els
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 43 |
|
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
|
Platzer, Michael; Reutterer, Thomas
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 44 |
|
Managing Price Promotions Within a Product Line
|
Sinitsyn, Maxim
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 45 |
|
Social Responsibility and Product Innovation
|
Iyer, Ganesh; Soberman, David A.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 46 |
|
Too Much Information? Information Provision and Search Costs
|
Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 47 |
|
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
|
Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, Abhishek
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 48 |
|
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
|
Ching, Andrew T.; Clark, Robert; Horstmann, Ignatius; Lim, Hyunwoo
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 49 |
|
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
|
Kappe, Eelco; Stremersch, Stefan
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 50 |
|
Editorial: The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production
|
Sudhir, K.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
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|
