| 1 |
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Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings
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Saboo, Alok R.; Chakravarty, Anindita; Grewal, Rajdeep
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 2 |
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A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
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Liu, Xiao; Singh, Param Vir; Srinivasan, Kannan
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 3 |
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Competitive Targeted Advertising with Price Discrimination
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Esteves, Rosa-Branca; Resende, Joana
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 4 |
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Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
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Ringel, Daniel M.; Skiera, Bernd
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 5 |
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The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes
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Wang, Yanwen; Lewis, Michael; Singh, Vishal
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 6 |
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Will a Fat Tax Work?
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Khan, Romana; Misra, Kanishka; Singh, Vishal
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 7 |
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Credit Scoring with Social Network Data
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Wei, Yanhao; Yildirim, Pinar; Van den Bulte, Christophe; Dellarocas, Chrysanthos
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 8 |
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Sentence-Based Text Analysis for Customer Reviews
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Büschken, Joachim; Allenby, Greg M.
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 9 |
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Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
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Chu, Junhong; Manchanda, Puneet
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 10 |
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The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
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Lovett, Mitchell J.; Staelin, Richard
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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