| 11 |
|
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment
|
Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 12 |
|
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
|
Trusov, Michael; Ma, Liye; Jamal, Zainab
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 13 |
|
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
|
Ahn, Dae-Yong; Duan, Jason A.; Mela, Carl F.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 14 |
|
Satisfaction Spillovers Across Categories
|
Dong, Xiaojing; Chintagunta, Pradeep K.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 15 |
|
Price Promotions in Choice Models
|
Howell, John R.; Lee, Sanghak; Allenby, Greg M.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 16 |
|
Investigating Purchase Conversion by Uncovering Online Visit Patterns
|
Park, Chang Hee; Park, Young-Hoon
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 17 |
|
An Analysis and Visualization Methodology for Identifying and Testing Market Structure
|
France, Stephen L.; Ghose, Sanjoy
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 18 |
|
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
|
Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 19 |
|
Decision Stages and Asymmetries in Regular Retail Price Pass-Through
|
McShane, Blakeley B.; Chen, Chaoqun; Anderson, Eric T.; Simester, Duncan I.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 20 |
|
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
|
Sudhir, K.; Roy, Subroto; Cherian, Mathew
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
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|
