1 |
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Masthead
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unknown
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Journal of Consumer Research, Inc., etc.]
|
2016
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2 |
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The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers
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Dholakia, U.; Tam, L.; Yoon, S.; Wong, N.
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Journal of Consumer Research, Inc., etc.]
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2016
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|
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3 |
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Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games
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Kim, S.; Chen, R. P.; Zhang, K.
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
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4 |
|
Altering Speed of Locomotion
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Van Den Bergh, B.; Heuvinck, N.; Schellekens, G. A.; Vermeir, I.
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
|
5 |
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Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein
|
Kozinets, R. V.
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
|
6 |
|
The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice
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Tu, Y.; Shaw, A.; Fishbach, A.
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
|
7 |
|
Star Wars: Response to Simonson, Winer/Fader, and Kozinets
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de Langhe, B.; Fernbach, P. M.; Lichtenstein, D. R.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
8 |
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What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
|
Valsesia, F.; Nunes, J. C.; Ordanini, A.
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
|
9 |
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How Content Acquisition Method Affects Word of Mouth
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Chen, Z.; Berger, J.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
10 |
|
Announcement
|
unknown
|
Journal of Consumer Research, Inc., etc.]
|
2016
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