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The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes
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Eisend, Martin; Tarrahi, Farid
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M.E. Sharpe
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2016
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2 |
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The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising
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Cinelli, Melissa D.; Yang, Lifeng
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M.E. Sharpe
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2016
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3 |
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Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”
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Dahlen, Micael; Rosengren, Sara
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M.E. Sharpe
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2016
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4 |
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Living in Media and the Future of Advertising
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Deuze, Mark
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M.E. Sharpe
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2016
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5 |
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African American Consumers' Evaluations of Ethnically Primed Advertisements
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Zúñiga, Miguel A.
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M.E. Sharpe
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2016
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6 |
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Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context
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Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie
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M.E. Sharpe
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2016
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7 |
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Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension
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Seyedghorban, Zahra; Tahernejad, Hossein; Matanda, Margaret Jekanyika
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M.E. Sharpe
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2016
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8 |
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From the Editor
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Okazaki, Shintaro
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M.E. Sharpe
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2016
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9 |
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Comment: Is Advertising a Zombie?
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Rust, Roland T.
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M.E. Sharpe
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2016
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10 |
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Mistaken Inferences from Advertising Conversations: A Modest Research Agenda
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Johar, Gita Venkataramani
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M.E. Sharpe
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2016
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