| 51 |
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
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Rauwers, Fabiënne; Voorveld, Hilde A. M.; Neijens, Peter C.
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World advertising research center
|
2018
|
|
|
|
| 52 |
|
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
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Hayes, Jameson L.; Shan, Yan; King, Karen Whitehill
|
World advertising research center
|
2018
|
|
|
|
| 53 |
|
Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions
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Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, Sanjukta
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World advertising research center
|
2018
|
|
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| 54 |
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Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences
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Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu
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World advertising research center
|
2018
|
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