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No	서명	저자	발행처	원문제공시작년
11	Relational Price Discounts: Consumers' Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention	del Rio Olivares, M. J.; Wittkowski, Kristina; Aspara, Jaakko; Falk, Tomas; Mattila, Pekka	American Marketing Association	2018

12	How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth	Patil, Ashutosh; Syam, Niladri	American Marketing Association	2018

13	Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media	Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O Connor, Peter	American Marketing Association	2018

14	The Intersection of Sustainable Consumption and Anticonsumption: Repurposing to Extend Product Life Spans	Scott, Kristin A.; Weaver, S. Todd	American Marketing Association	2018

15	Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation	Hollenbeck, Brett	American Marketing Association]	2018

16	Intercompetitor Licensing and Product Innovation	Jiang, Baojun; Shi, Hongyan	American Marketing Association]	2018

17	Factors Leading to Health Care Exclusion Among African Refugees in Australia: The Case of Blood Donation	Polonsky, Michael Jay; Ferdous, Ahmed Shahriar; Renzaho, Andre M. N.; Waters, Neil; McQuilten, Zoe	American Marketing Association	2018

18	Anticonsumption Consciousness in Pursuit of Sustainability	Guillard, Valérie	American Marketing Association	2018

19	Introduction to the Special Section: The Domain and Intersection of Anticonsumption, Marketing, and Public Policy	Lee, Michael S. W.; Dewhirst, Timothy; Cherrier, Hélène	American Marketing Association	2018

20	Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers	Cherrier, Hélène; Hill, Ronald Paul	American Marketing Association	2018

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