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No	서명	저자	발행처	원문제공시작년
21	Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability	Scheurenbrand, Klara; Parsons, Elizabeth; Cappellini, Benedetta; Patterson, Anthony	American Marketing Association	2018

22	When Showrooming Increases Retailer Profit	Kuksov, Dmitri; Liao, Chenxi	American Marketing Association]	2018

23	Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments	Wathne, Kenneth H.; Heide, Jan B.; Mooi, Erik A.; Kumar, Alok	American Marketing Association]	2018

24	When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence	Abraham, Ajay T.; Hamilton, Rebecca W.	American Marketing Association]	2018

25	Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms	McCarthy, Daniel M.; Fader, Peter S.	American Marketing Association]	2018

26	Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments	Dagogo-Jack, Sokiente W.; Forehand, Mark R.	American Marketing Association]	2018

27	Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts	Baumgartner, Hans; Weijters, Bert; Pieters, Rik	American Marketing Association]	2018

28	``They Were Built to Last'': Anticonsumption and the Materiality of Waste in Obsolete Buildings	Anderson, Stephanie; Hamilton, Kathy; Tonner, Andrea	American Marketing Association	2018

29	The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets	Kim, Kihyun Hannah; Kumar, V.	American Marketing Association]	2018

30	TV Viewing and Advertising Targeting	Deng, Yiting; Mela, Carl F.	American Marketing Association]	2018

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