충남대학교 외국학술지지원센터

글로벌메뉴

주메뉴

이용안내
원문검색
센터소개
- 소개
- 연혁
- 운영시간
- 조직
게시판
- 이용안내
- 원문검색
- 센터소개
  - 소개
  - 연혁
  - 운영시간
  - 조직
- 게시판

No	서명	저자	발행처	원문제공시작년
41	Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective	Katsikeas, Constantine S.; Auh, Seigyoung; Spyropoulou, Stavroula; Menguc, Bulent	American Marketing Association	2018

42	When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share—Performance Relationship	Edeling, Alexander; Himme, Alexander	American Marketing Association	2018

43	Sales-to-Marketing Job Transitions	Johnson, Jeff S.; Matthes, Joseph M.	American Marketing Association	2018

44	Video Content Marketing: The Making of Clips	Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, Michel	American Marketing Association	2018

45	Transformative Marketing: The Next 20 Years	Kumar, V.	American Marketing Association	2018

46	Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level	Jia, He; Yang, Sha; Lu, Xianghua; Park, C. Whan	American Marketing Association	2018

47	Strategic Information Transmission in Peer-to-Peer Lending Markets	Caldieraro, Fabio; Zhang, Jonathan Z.; Cunha, Marcus; Shulman, Jeffrey D.	American Marketing Association	2018

48	An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations	Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Bhowmick, Sandeep; Nordfält, Jens	American Marketing Association	2018

49	A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions	Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski	American Marketing Association	2018

50	The Role of the Partner Brand's Social Media Power in Brand Alliances	Kupfer, Ann-Kristin; Holte, Nora Pähler vor der; Kübler, Raoul V.; Hennig-Thurau, Thorsten	American Marketing Association	2018

글로벌메뉴

주메뉴

CNU Search

탭메뉴

검색간략리스트

하단메뉴