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No	서명	저자	발행처	원문제공시작년
71	Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior	Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano	American Marketing Association]	2018

72	The Relationships of Competition and Demographics to the Pricing of Health Insurance Premiums in Affordable Care Act—Era Health Insurance Markets	O Connor, Genevieve E.	American Marketing Association	2018

73	Best in Class or Simply the Best? The Impact of Absolute Versus Relative Ecolabeling Approaches	Hille, Stefanie Lena; Geiger, Christian; Loock, Moritz; Peloza, John	American Marketing Association	2018

74	Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers	Adekambi, Souleimane A.; Ingenbleek, Paul T. M.; van Trijp, Hans C. M.	American Marketing Association	2018

75	Should I Buy This When I Have So Much? Reflection on Personal Possessions as an Anticonsumption Strategy	Dholakia, Utpal; Jung, Jihye; Chowdhry, Nivriti	American Marketing Association	2018

76	Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors' Screening and Firm's Signaling Processes	Panagopoulos, Nikolaos G.; Mullins, Ryan; Avramidis, Panagiotis	American Marketing Association	2018

77	When Back of Pack Meets Front of Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets	Elshiewy, Ossama; Boztug, Yasemin	American Marketing Association	2018

78	Consumer Response to Disclosures in Digitally Retouched Advertisements	Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P.	American Marketing Association	2018

79	Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions	Chang, Hannah H.; Hung, Iris W.	American Marketing Association]	2018

80	Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk	Long, Andrew R.; Fernbach, Philip M.; de Langhe, Bart	American Marketing Association]	2018

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